ON1 positions itself as a direct alternative to Adobe, specifically highlighting that it requires no subscription or monthly commitment, allowing users to own the software outright and edit on their own terms.
In terms of workflow, ON1 claims to offer a familiar experience for those coming from Adobe:
- All-in-One Application: Unlike Adobe’s ecosystem, ON1 consolidates browsing, culling, raw processing, effects, masking, layers, and export into a single application for a smoother workflow as it manages professional tasks such as raw processing and layers by integrating them directly into a single, all-in-one application, to keep the editing workflow smooth and uninterrupted
- Familiar Controls: ON1 claim if you know Adobe, you already know how to edit in ON1. The software offers familiar controls for those used to Adobe workflows and essential sliders such as exposure, contrast, highlights, shadows, and color function exactly as expected and unlike workflows that require switching modules or apps, layers in ON1 live in the same application as browsing, culling, effects, and masking. This integration provides a clear, direct path from the raw file to the finished image
- Simplified Effects: Instead of complex adjustment stacks, ON1 uses an intuitive effects system to dial in and refine looks naturally.
- AI-Powered Tools: The software uses AI to streamline complex tasks associated with layers and adjustments. For example, Super Select AI simplifies masking by allowing you to instantly target specific elements within an image, such as subjects, backgrounds, skies, people, and animals. This automated targeting removes the need for manual brushing, making the masking process significantly more effortless compared to traditional methods while Portrait AI streamlines retouching into a single location with fewer clicks.
- Direct Editing: The overall editing process is described as faster and more direct, involving fewer panels and a clearer path from the raw file to the finished image. According to ON1, the Effects system is designed to be “fast and intuitive” compared to the process of building “complex adjustment stacks” typically found in Adobe software. Instead of managing complicated stacks, ON1 allows users to “dial in a look and refine it naturally,” making it easier to “quickly build any look” that suits their specific photography style.
- Cost of Ownership The true cost of ownership (TCO) for ON1 Photo RAW for occasional users / amateur photographers (corporate users MAY get discounts) is characterized by a “buy-it-once” perpetual license model, that offers a lower long-term cost compared to subscription-based competitors such as Adobe. However, the TCO is influenced by annual upgrade fees, frequent sales, and optional premium subscriptions (ON1+).
- Initial License: Roughly $90–$100 for the base version of ON1 Photo RAW 2026 for a new perpetual license.
- Upgrade Fees: Existing users can upgrade to new versions for approximately $70, which typically happens on an annual basis.
- Max Version: The “Max” edition, which allows for use as plugins in other programs (Lightroom/Photoshop), is priced higher at around $140 for new licenses and $120 for upgrades.
- Key Cost Components
- Optional Subscription (ON1+): Includes the software plus training and perks, often costing around $200/year.
- Discounts: ON1 frequently runs promotions (e.g., Black Friday or $50 deals), which can significantly reduce the initial purchase price.
- TCO Breakdown (3-Year Example – with assumptions)
- Year 1: $ 140 (New License – Max Edition)
- Year 2: $ 100 (ON 1 PLUS – Deal)
- Year 3: $ 120 (Upgrade)
- Total 3-Year TCO: ~ $ 360 compared to the $ 540 of Adobes’ photography plan and of course, with ON1 you’d still retain ownership of the last product you bought whereas with Adobe, once you cancel, you have no photo editing software.