We pride ourselves on maintaining independence in our content creation, with a long-standing desire to showcase video content that resonates deeply with our audience.
To help with that, we’re rolling out the use of an Independent AI tool to assess the value of creator’s videos
This tool doesn’t just look at what a video says, it analyses how viewers respond and delivers two scores – a Confidence Score (from 0 to 10), showing how much the audience accepts the detail within the video as being true, and a Resonance Score (also 0 to 10), revealing how strongly viewers agree with the opinions of the creator.
This could be gold for us as we cover a very wide range of topics – so not only can we determine the interest in the videos we review, but, from the troll-free feedback we can see how the creators of the videos have actually landed with their audience. Basically, it’s the difference between a video just getting watched and a message actually making an impact, or getting shared.
For our trial run, we’re setting the bar quite high, only videos that score at least 8 out of 10 for both Confidence and Resonance will make it onto our site.